Wilson Whitaker Rynell

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972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN
wilson whitaker rynell attorneys and counselors at law logo
972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN
a blue and orange check mark with the letter w on it as the Wilson Whitaker Rynell Logo

The Basics Of How To Perform A Trademark Search

John Wilson • Oct 01, 2019

Increase Your Odds of Trademark Registration With A Trademark Search

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Always make sure your mark can be registered before filing for trademark protection. To do this, use the United States Patent and Trademark Office (USPTO) to make sure your mark meets the requirements for registration. Also make sure that you research to see if any individual has already registered something similar to your mark. The trademark office makes it easy to search for marks on its trademark website. You can start your search by using the Trademark Electronic Search System (TESS).

What Is The Goal Of A Trademark Search?

The goal of a trademark search is to knockout all marks for which there exist an identical or highly similar mark. You do not want to file a mark which looks like someones trademark. Further, you must assess the risk of a likelihood of confusion rejection by a trademark examiner in reviewing your trademark application. A trademark search covers not only the wording in a word mark, but the descriptive elements of a graphic mark. You can also hire third parties to do a reverse graphic search to determine similarities of graphic marks based on appearance alone. Our Dallas trademark attorneys can assist you in trademark searches and overcoming examiner rejections to trademark registration. 

What Types of Trademarks Can Be Searched?

There are three different types of trademarks, and the searching efforts may be different depending on your type of mark.  For instance, standard character marks are straightforward whereas graphic marks may require you to search design descriptions of a mark rather than the words of a mark alone.  The design elements of a graphical mark are most often described in words as a part of an original trademark application (e.g. triangle, circle, concentric circles, arrows, trapezoidal, etc.) So, whereas a word mark search will use similar or related words for searching similar marks, a graphic mark search will use structural descriptions or symbols for searching purposes. The three different types of trademarks are as follows:
  • Standard Character Marks. This mark format allows the owner to use this trademark in any style or drawing, such as words, letters, numbers, or combinations, regardless of specific fonts or formatting. This is the utmost form of protection for a mark. If this is your type of mark, all you will need to do is simply type letters of the words or phrases.
  • Graphic or Special Character Marks: These mark formats are designed for protecting trademarks that have specific fonts or formatting, such as a logo, symbol, color, or particular font. If this is your type of mark, you will need to provide a drawing of your mark that accurately depicts your elements of design.
  • Sound Marks: A sound mark includes audio sounds such as a lion’s roar for MGM or the introduction of entertainment and motion picture films for Twentieth Century Fox. If this is your type of mark, you must submit an audio clip of the sound.
Searching For Common Law Marks Before Filing A Trademark Application

Importantly, do not overlook the “common law trademark” in your trademark searches. Common law trademarks are trademark that are never filed with the Federal trademark office but nevertheless provided limited protection in those geographic areas in which they are used. Trademarks are acquired by use, and many people use trademarks at common law that they never seek to federally register. A search for common law trademarks can include a search of Google, Bing or Yahoo, as well as searching corporate records and DBA filings of each state. You may never fully locate all similar common law uses of the mark you wish to federally register; however, the following are good places to start looking for common law marks:
  • Internet Materials: Searching the Internet for similar marks on search engines such as Google and Bing can give you a quick understanding of what is out there; 
  • Newspapers & Periodicals: National newspapers, magazines, financial articles, and other similar publications can help you discover individuals of who are using similar marks;
  • State Trademark Registries: Each state has their own trademark registries which should be searched for similar marks; 
  • Federal & State Court Cases: U.S. Federal court cases and state law cases, as well as the federal and state registries, may indicate marks which are in use; and
  • Governmental & County Business Filings: Corporate filings, such as incorporation or DBAs, can be an important source of information when determining common law trademark usage. 
What Are Distinctive, Arbitrary and Generic Trademarks?

Importantly, if you find that your mark is not already registered and is not otherwise in use by someone at common law, then your new “inherently distinctive” mark has the best chance of becoming federally registered with the trademark office on the principle register. Inherently distinctive marks include suggestive, fanciful and arbitrary marks. Examples of these include brand names like EXXON and SPANDEX, which were made up for the purpose of functioning as trademarks and have no formal meaning in the common English language. Marks that are arbitrary (e.g. APPLE for computers) or suggestive (e.g. MICROSOFT for software) can also qualify as trademarks. However, words that merely describe the nature or quality of the goods or services sold with the mark are not permitted to be registered (e.g. HOT CHOCOLATE for a hot chocolate beverages). A mark that describes the actual product being sold cannot function as a trademark. 

For more information on trademark registration please see our firm's Trademark Registration page.

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By Chelsea Lankford 08 May, 2024
Interview of a Child in Chambers by a Texas Court Divorces can be messy; even more so when children are involved. One pivotal question that is often asked is who will receive primary custody. The prospect of children speaking to a judge during a divorce case to help determine custody can be a controversial topic. On one hand, it aims to understand and prioritize the child's preferences and best interests. On the other hand, exposing children to legal proceedings can be emotionally taxing and stressful . When Can the Judge Talk to Children? During a nonjury trial or hearing, the court is required to privately interview any child 12 years or older, while interviewing a child under 12 is at the judge's discretion. This private interview helps convey the child's wishes regarding who should have primary custody. The judge can also conduct the interview independently or on the request of a party, amicus attorney, or attorney ad litem. While speaking to the child can help determine issues of possession, access, and parent-child relationships, it does not restrict the court’s authority to decide what’s best for them. However, in cases where a jury trial is underway, the judge is prohibited from privately interviewing the child on matters subject to a jury verdict such as which parent is granted conservatorship/primary custody. During the conversations, attorneys representing the parents, the amicus attorney, the guardian ad litem, or the child's attorney ad litem may be present. For children aged 12 and older, the court is required to record these interviews to ensure a thorough and accurate record is available as part of the overall case documentation. Inside the Judge's Playbook: What Gets Asked? The judge may ask open-ended questions about living arrangements, the child's relationship with each parent, and other aspects relevant to their well-being. Additionally, an interviewer’s nonverbal communication may not contribute to the making of a particular statement. James v. Texas DHS, 836 S.W.2d 236, 239-241, (Tex.App.—Texarkana 1992, no writ.). However, the child's testimony is just one piece of the puzzle, weighed alongside other factors such as parental behavior, home stability, and each parent's willingness to cultivate the child's relationship with the other parent. Importantly, if the judge during the interview has reasonable cause to believe that a child’s physical or mental health or welfare has been adversely affected by abuse or neglect by any person , the the judge is obligated to shall immediately make a report. Tex. Fam. Code §261.101(a).
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By John Wilson 06 May, 2024
What is a Franchise Agreement? Businesses form franchise agreements when they want to share their business ideas and ventures with other entrepreneurs looking to be independent business operators themselves. The franchise agreement is a legal contract that establishes a franchisor-franchisee relationship to expand the franchisor's entrepreneurial ideas and values. The franchisor grants the franchisee the legal right to set up and operate a franchised business consistent with the terms of the franchise agreement. Under this agreement, the franchisee gains the license to use the franchisor’s trademarks, trade dress, business systems, operational manuals, and supply sources for offering and selling the franchisor's specified products and/or services. The franchise agreement is required to be legally included as an exhibit in the franchisor’s Franchise Disclosure Document, which must be presented to potential franchisees before any franchise offerings or sales are made. The federal trade commission publishes A Consumer's Guide to Buying a Franchise which is helpful for perspective purchasers' of franchises.
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The Wilson Legal Group are Dallas attorneys that specializes in Patents, Trademarks, Copyrights, Trade Secrets, Complex Litigation, Business/Corporate Law, Family Law and Real Estate Law. At the Wilson Legal Group, our clients are our focus. Our philosophy is simple and straight-forward: Understand our clients' needs, hopes, and interests in order to help them flourish. Our staff strives to build strong relationships with our clients in order to appreciate their best interests and help them achieve their goals.

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