Generic Terms Cannot be Trademarks
ATTORNEYS IN DALLAS
Understand the distinction between generic and descriptive marks. While trademark protection is denied to generic terms that directly indicate the product or service, descriptive marks have the potential to acquire secondary meaning, opening the door to legal protection.
Generic Terms Cannot be Trademarks
Trademark protection is never granted to generic terms. These terms, whether in the form of words or symbols, directly indicate the type of product or service being offered. For instance, "email" and "modem" are considered generic terms. Similarly, "cereal" refers to a type of grass that is used as a breakfast food, and multiple manufacturers can produce and use the term "cereal" to describe their products. The United States trademark law prohibits the protection of generic terms, as granting such protection would essentially create a monopoly on the product itself.
Now, how does a generic mark differ from a descriptive mark? A descriptive mark has the potential to acquire secondary meaning in the minds of consumers, which can be substantiated. On the other hand, a generic mark cannot acquire secondary meaning because it pertains to the overall category of the product or service. For example, the term "accounting firm" cannot be registered as a service mark on its own since it is a generic term for a specific type of service. Additionally, it cannot acquire secondary meaning through association with just one accounting firm.
How a Valid Trademark Can Become Generic
Although a generic term cannot transform into a trademark, a trademark can ironically become generic. Paradoxically, the greater the success of a trademark owner, the higher the risk of the trademark losing its exclusive right to use and safeguard it. This occurs when a trademark becomes "genericized," meaning it becomes associated in the public's perception with a type of product or service rather than a specific brand.
Through consumer misuse of the trademarks, products such as Kleenex, JumboTron, and Band-Aid eventually became generic terms. As a result, the owners of these trademarks lost their exclusive rights to the trademarks, despite their diligent efforts to monitor and control the usage of the marks.
Trademark owners must be mindful of maintaining proper grammatical usage in their marketing materials. It is important to use the mark as an adjective, while the generic name of the product serves as the noun in sentences related to the product.
To prevent the trademark from becoming generic, other strategies can be employed. These include incorporating trademark notices and ensuring clear visual distinction between the trademark terms and generic product names in any associated documents. Furthermore, it is crucial for a trademark owner to avoid introducing variations to the trademark, such as through the use of apostrophes, abbreviations, or altered spellings. Such variations can potentially signal to the public that it is acceptable to misuse the mark.
Contact an Experienced Trademark Attorney
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
- 66(a) Applications
- Abandoning a Trademark Application or Withdrawing a TTAB Proceeding
- Abandonment and Nonuse
- Abbreviations as Trademarks
- Accelerated Case Resolutions
- Acquired Secondary Trademark Meaning
- Amending Trademark Application
- Assigning a Trademark
- Assigning a Trademark and the Intent to Use Application
- Avoiding Fraud on Trademark Applications
- Avoiding Trademark Litigation
- Basis for Filing a Trademark
- Benefits of Registering a Trademark
- Bona Fide Intent to Use
- Celebrity Trademarks
- Challenging the Relatedness Factor
- Challenging Trademark Rights
- Claims in a Notice of Opposition
- Co-Existence Agreements
- Common Law Trademarks in the Internet Era
- Common Law Use and Priority
- Conflicting Marks
- Consent Agreements
- Constructive Use Priority
- Dates of Use
- Defenses in Opposition and Cancellation Proceedings
- Descriptive or Generic Trademarks
- Design Marks
- Design Trademarks
- Determining Trademark Similarities
- Discovery in TTAB Proceedings
- Dividing a Trademark Application
- Drawing Page
- Electronic Display Specimens for Trademarks
- Evidence in TTAB Proceedings
- Evidence of Acquired Distinctiveness
- Expediting Trademark Cancellation for Nonuse or Abandonment
- Extending Time to Oppose
- Factors of a Likelihood of Confusion Analysis
- False Suggestions of Connection
- Famous Trademarks and Likelihood of Confusion and Dilution
- Filing an Opposition or Cancellation Proceedings
- First Sale Doctrine
- Five Years of Use
- Foreign Trademark Rights
- Generic Trademarks
- Geographic Trademarks
- Hiring Trademark Counsel
- Immoral and Scandalous Trademarks
- Incontestability of U.S. Trademarks
- International Trademark Filings
- Joint Trademark Ownership
- Lawful Use of a Trademark in Commerce
- Likelihood of Confusion Analysis
- Likelihood of Confusion Refusal
- Merely Descriptive Trademarks
- Multiple Bases for a Trademark Application
- Overcoming and Ornamentation Trademark Refusal
- Personal Name Trademarks
- Principal and Supplemental Registers
- Protecting Single Creative Works
- Recording Trademark Assignments
- Refusal of a Trademark
- Refusing a Trade Dress Application
- Registering a Certification Trademark
- Registering a Service Mark
- Registering a Trademark That Lacks Inherent Distinctiveness
- Registering an International Trademark
- Relatedness of Goods or Services
- Request for Reconsideration in Trademark Office Action
- Requirements for International Trademark Application
- Revive an Abandoned Trademark Application
- Secondary Meaning
- Source Confusion
- Special Trademark Applications
- Standard Character and Special Format Marks
- Standing in Opposition and Cancellation Proceedings
- State Trademark Registration
- Statement of Use Extensions
- Tacking Doctrine
- Technical Trademark Use
- The Supplemental Register
- Trade Dress
- Trade Dress Application
- Trademark Application
- Trademark Clearance Searches
- Trademark Disclaimers
- Trademark Licensing
- Trademark of Authors, Performing Artists, and Characters
- Trademark Ownership
- Trademark Protection In Texas
- Trademark Settlements
- Trademark Specimens
- Trademark Specimens
- Trademark Use by Related Company
- Trademark Use in Advertising
- Trademark Use in Commerce
- Trademarking a Distinctive Mark
- Trademarking a Hashtag
- Trademarks for Musical Artists
- TTAB Discovery Rules
- TTAB Proceedings
- U.S. Service Mark
- U.S. Trade Dress
- Understanding Trade Channels
- Unitary U.S. Trademark
- Universal Symbols as Trademarks
- Using Secondary Sources
- What is an Ex Parte Appeal?
- Where to Register a Trademark
- Who Must File a Trademark?
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