Trademark Lawyer Serving Dallas, Houston, Austin, Plano, Frisco.
Legal Services

Your brand is more than just a name—it’s your reputation. At Wilson Legal Group P.C., our trademark attorneys provide trusted legal support to businesses throughout Dallas, Plano, Frisco, Houston, Austin
and the greater DFW area

Texas Trademark Protection:
Why It Matters

In today’s economy, your brand identity is one of your business’s most powerful assets. A properly registered trademark not only strengthens your position in the marketplace but also provides legal recourse if others misuse your name, logo, or brand elements. Without registration, your ability to prevent competitors from infringing on your brand is limited. As your Dallas trademark lawyer, we ensure your brand is fully protected—at the state and federal levels—so you can expand without fear of imitation, confusion, or unfair competition.


Wilson Legal Group helps clients ranging from startups to established corporations in Texas navigate the trademark process efficiently and strategically. Whether you're in a high-growth industry or a traditional business sector, our guidance helps prevent legal pitfalls while positioning your brand for long-term value.

Our Trademark Legal Services

Comprehensive Trademark Searches

A strong trademark application starts with a detailed clearance search. We examine federal, state, and common-law trademark databases to ensure your mark is unique and legally protectable. This research phase is critical to avoiding future disputes, wasted marketing investments, or rejection by the USPTO. We also review domain names and business name databases to identify other potential risks. Our thorough approach helps prevent unnecessary legal exposure and increases your odds of smooth approval.


USPTO Trademark Application & Filing

Filing a trademark is a legal process that should reflect the unique nature of your business and industry. We work closely with you to define the right trademark strategy, draft a clear and accurate description of your goods or services, and file with the USPTO in a way that maximizes your brand’s protection. Whether you need to file an "intent to use" application before launching or you're already selling under the brand name, we help avoid common errors that can delay approval or limit your protection.


For businesses that previously filed without legal guidance and faced USPTO rejections, we can step in to refile correctly and salvage your brand’s position. We also handle Texas state-level registrations for local businesses that operate solely within the state or want additional enforcement tools in state courts.


Responding to USPTO Office Actions

Receiving an Office Action doesn’t mean your application is doomed—it means legal advocacy is now essential. When the USPTO flags an issue such as a conflict with another mark, a technical defect, or a refusal based on descriptiveness, we craft targeted legal arguments and submit timely, persuasive responses. Our deep familiarity with USPTO examining attorneys and prior TTAB decisions enables us to anticipate challenges and resolve them efficiently. We help protect your investment in your brand and keep the registration process moving forward.


Trademark Litigation and Enforcement

When someone infringes on your trademark, it’s not just a legal problem—it’s a business risk. Infringement can confuse customers, damage your reputation, and result in lost revenue. Our firm represents clients in high-stakes trademark disputes before federal courts and the Trademark Trial and Appeal Board (TTAB). We act swiftly to assess the facts, evaluate the strength of your case, and determine the best enforcement strategy—whether that’s a cease-and-desist letter, negotiated settlement, or court injunction.


If your rights are violated, you need a team that’s prepared to act decisively. We are aggressive in pursuing remedies and tenacious in defending your trademark’s value.

Overview Of The Trademark Process

An overview of the trademarking process can be found at the following webpage: The U.S. Trademarking Process in 12 Easy Steps.


REVIEW LIST OF TRADEMARK CLASSES



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Additional Trademark Services

E-Commerce & Amazon Brand Protection

The growth of e-commerce has unlocked enormous opportunity, but also made it easier for bad actors to copy your brand. Online marketplaces like Amazon, Etsy, and Walmart are flooded with unauthorized sellers and counterfeit products. If your business depends on digital channels, brand protection must extend beyond trademarks—it requires vigilance and action across platforms.

We help e-commerce sellers safeguard their product listings, images, and brand reputation through comprehensive takedown strategies, proactive monitoring, and enrollment in Amazon Brand Registry. Our legal team also assists with removing infringing content from websites, handling online disputes, and pursuing cross-border counterfeiters. You worked hard to build your brand; we make sure others can’t profit from it.


Cease and Desist Letters

In many cases, sending a well-drafted cease and desist letter is the fastest way to resolve a trademark dispute. These letters must be precise, firm, and legally persuasive to convey the seriousness of your position and compel the recipient to stop infringing activity. Our team carefully crafts each notice based on the facts, tone, and strategic goals of your situation.


We’ve issued hundreds of successful C&D letters on behalf of clients across industries, often resolving infringement disputes before they escalate. Whether you’re dealing with a competitor, a reseller, or someone impersonating your brand online, we act swiftly to defend your rights.


Trademark Cancellation & TTAB Disputes

Sometimes, another business holds a trademark that improperly blocks your application or limits your ability to operate freely. In such cases, you may be able to challenge that registration by filing a petition to cancel with the Trademark Trial and Appeal Board (TTAB). Cancellation actions can succeed based on abandonment, fraud, or improper use of the mark.


Our attorneys evaluate the strength of the existing registration, identify legal grounds for cancellation, and represent your interests in all stages of TTAB proceedings. These administrative trials require both procedural precision and persuasive argumentation—skills our attorneys bring to every case. Whether you're defending your mark or attacking a barrier to growth, we offer effective advocacy grounded in experience.

How To Apply For A Trademark

For an overview of how to file and register a trademark follow this link: Applying for and filing a Trademark

  • Do I really need a trademark lawyer to register my trademark?

    While it’s possible to file a trademark on your own, working with a trademark attorney greatly reduces the risk of errors, rejections, or future disputes. Our lawyers conduct thorough clearance searches, tailor your application to your business goals, and handle Office Actions from the USPTO. This ensures your brand is protected both legally and strategically from the start.

  • What’s the difference between a Texas state trademark and a federal trademark?

    A Texas state trademark protects your brand within the state only, while a federal trademark gives you exclusive nationwide rights. If you do business across state lines or online, federal registration is typically recommended. However, local businesses operating solely in Texas may benefit from a state registration for easier enforcement in Texas courts.

  • How long does it take to get a trademark registered in the U.S.?

    On average, a federal trademark registration takes 8 to 12 months, depending on whether any legal issues (like Office Actions or oppositions) arise. With proper preparation, including a comprehensive clearance search and a well-drafted application, many of our clients avoid delays and receive registration sooner.

  • I received a USPTO Office Action—what should I do now?

    An Office Action means the USPTO has concerns or objections about your application. This doesn’t mean it’s rejected, but it does require a proper legal response. Our Dallas trademark attorneys review the action, analyze the examiner’s objections, and submit compelling legal arguments to keep your trademark application on track.



  • How can I stop someone from using my business name or logo?

    If someone is infringing on your trademark, you may need to send a cease-and-desist letter or even pursue legal action. We help enforce your rights through demand letters, settlement negotiations, and, when necessary, trademark litigation in federal court. Having a registered trademark strengthens your position significantly.

  • Can you help with Amazon Brand Registry and online brand enforcement?

    Yes. We help clients enroll in Amazon Brand Registry, remove counterfeit listings, and protect their brand on platforms like Etsy, Walmart, and Shopify. Online brand abuse is common, and our legal team acts swiftly to protect your digital assets and reputation across marketplaces.

CLIENT MATTERS


5,000+


YEARS OF SERVICE

 25+

Award Winning

Recognized in the legal industry as dedicated board-certified lawyers and Rising Stars.

Expert Team

Your project will be handled by legal experts every time. You will have the most experienced attorneys working for you. 

Quality Representation

You’ll find the support you need to ensure that things run smoothly. We’re here to help with all your legal needs.

Meet Our Team

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