Trademark Use by Trademark Applicant's Related Company
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A trademark applicant can establish ownership based on exclusive use, use by related companies under their control, or joint use.
Trademark Use by Trademark Applicant's Related Company
A trademark applicant can establish ownership of a mark based on its exclusive use, use by a "related company" under the owner's control, or joint use by the owner and the related company. A related company refers to any person or entity whose use of the mark is controlled by the owner regarding the quality and nature of the goods or services. Only the owner of the mark, the entity controlling the goods and services' nature and quality, can apply to register the mark.
If the related company exclusively uses the trademark without the applicant's use, this information must be disclosed in the trademark application. For use-based applications, this information should be included in the application itself, and for intent-to-use applications, it should be provided in the Statement of Use. However, the applicant is not required to provide the name of the related company or explain how they control the goods and services' nature and quality. Also, if the mark's first use is by a predecessor in title or a related company, a statement to this effect should be included.
Examples of situations where a related company may arise include a wholly owned company by the applicant, a licensor and licensee arrangement, or a store operating as a franchisee. In the case of a franchise, the franchisee's use of the trademark benefits the franchisor. In evaluating ownership, the key consideration in license or franchise agreements is who controls the quality of the goods and services associated with the trademark. If the mark owner fails to exert sufficient control over licensees or franchisees, it may be argued that they have abandoned their rights in the mark.
Another scenario requiring analysis is the relationship between a distributor and manufacturer, as well as a manufacturer and importer. A distributor or importer of the goods is not considered a related company user of the mark. Merely distributing goods in commerce does not grant ownership rights to a distributor or importer. However, there are exceptions where an importer or distributor could be recognized as the mark owner. One such exception is when a U.S. importer or distribution agent, with written consent from the mark owner, registers the mark in the U.S.
Assignment of Owner After Filing Of Trademark
Once the application is filed, and the trademark owner is designated, the only way to change the applicant's name is through assignment. Some general rules concerning related companies should be noted. Firstly, having the same stockowners, directors, or officers does not automatically classify a company as a related company under Section 5 of the Trademark Act. Secondly, if two sister companies are controlled by a single parent company, this alone does not establish them as related companies.
- 66(a) Applications
- Abandoning a Trademark Application or Withdrawing a TTAB Proceeding
- Abandonment and Nonuse
- Abbreviations as Trademarks
- Accelerated Case Resolutions
- Acquired Secondary Trademark Meaning
- Amending Trademark Application
- Assigning a Trademark
- Assigning a Trademark and the Intent to Use Application
- Avoiding Fraud on Trademark Applications
- Avoiding Trademark Litigation
- Basis for Filing a Trademark
- Benefits of Registering a Trademark
- Bona Fide Intent to Use
- Celebrity Trademarks
- Challenging the Relatedness Factor
- Challenging Trademark Rights
- Claims in a Notice of Opposition
- Co-Existence Agreements
- Common Law Trademarks in the Internet Era
- Common Law Use and Priority
- Conflicting Marks
- Consent Agreements
- Constructive Use Priority
- Dates of Use
- Defenses in Opposition and Cancellation Proceedings
- Descriptive or Generic Trademarks
- Design Marks
- Design Trademarks
- Determining Trademark Similarities
- Discovery in TTAB Proceedings
- Dividing a Trademark Application
- Drawing Page
- Electronic Display Specimens for Trademarks
- Evidence in TTAB Proceedings
- Evidence of Acquired Distinctiveness
- Expediting Trademark Cancellation for Nonuse or Abandonment
- Extending Time to Oppose
- Factors of a Likelihood of Confusion Analysis
- False Suggestions of Connection
- Famous Trademarks and Likelihood of Confusion and Dilution
- Filing an Opposition or Cancellation Proceedings
- First Sale Doctrine
- Five Years of Use
- Foreign Trademark Rights
- Generic Trademarks
- Geographic Trademarks
- Hiring Trademark Counsel
- Immoral and Scandalous Trademarks
- Incontestability of U.S. Trademarks
- International Trademark Filings
- Joint Trademark Ownership
- Lawful Use of a Trademark in Commerce
- Likelihood of Confusion Analysis
- Likelihood of Confusion Refusal
- Merely Descriptive Trademarks
- Multiple Bases for a Trademark Application
- Overcoming and Ornamentation Trademark Refusal
- Personal Name Trademarks
- Principal and Supplemental Registers
- Protecting Single Creative Works
- Recording Trademark Assignments
- Refusal of a Trademark
- Refusing a Trade Dress Application
- Registering a Certification Trademark
- Registering a Service Mark
- Registering a Trademark That Lacks Inherent Distinctiveness
- Registering an International Trademark
- Relatedness of Goods or Services
- Request for Reconsideration in Trademark Office Action
- Requirements for International Trademark Application
- Revive an Abandoned Trademark Application
- Secondary Meaning
- Source Confusion
- Special Trademark Applications
- Standard Character and Special Format Marks
- Standing in Opposition and Cancellation Proceedings
- State Trademark Registration
- Statement of Use Extensions
- Tacking Doctrine
- Technical Trademark Use
- The Supplemental Register
- Trade Dress
- Trade Dress Application
- Trademark Application
- Trademark Clearance Searches
- Trademark Disclaimers
- Trademark Licensing
- Trademark of Authors, Performing Artists, and Characters
- Trademark Ownership
- Trademark Protection In Texas
- Trademark Settlements
- Trademark Specimens
- Trademark Specimens
- Trademark Use by Related Company
- Trademark Use in Advertising
- Trademark Use in Commerce
- Trademarking a Distinctive Mark
- Trademarking a Hashtag
- Trademarks for Musical Artists
- TTAB Discovery Rules
- TTAB Proceedings
- U.S. Service Mark
- U.S. Trade Dress
- Understanding Trade Channels
- Unitary U.S. Trademark
- Universal Symbols as Trademarks
- Using Secondary Sources
- What is an Ex Parte Appeal?
- Where to Register a Trademark
- Who Must File a Trademark?
Contact an Experienced Trademark Attorney
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or representation in a domain name dispute, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
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