Trademark Use Must Be Used Lawfully in Commerce
ATTORNEYS IN DALLAS
Understand the importance of complying with legal guidelines and demonstrating legitimate commercial activities to ensure trademark validity and protection.
Trademark Use Must Be Used Lawfully in Commerce
To ensure compliance, trademarks must be used in lawful commerce. This means that the utilization of trademarks must adhere to legal guidelines and be grounded in legitimate commercial activities. For a trademark to hold validity and protect its owner's rights, it must demonstrate genuine and lawful usage in the marketplace.
The term "Use in Commerce" is defined in Section 45 of the Trademark Act as the legitimate and genuine utilization of a trademark in the normal course of business transactions. However, the concept of "Bona Fide Use" lacks a precise and absolute definition, although the United States Patent and Trademark Office (USPTO) has established a somewhat subjective standard of determining it, often referred to as the "You Know it When You See It" principle. Essentially, demonstrating Bona Fide Use involves a two-step process: firstly, proving that the trademark is actively employed in connection with the sale of a product or service, and secondly, demonstrating that these goods or services are being sold in interstate commerce.
How to Use a Trademark in Commerce
In practical terms, the manifestation of Bona Fide Use for a trademark will vary depending on whether the Applicant is filing for goods or for services.
For goods, which refers to the utilization of the trademark in conjunction with the sale of physical items, the applicant may directly place the trademark on the product itself or on the packaging, displays, tags, labels, and other related materials. In cases where it is not feasible to physically mark the item or its packaging, the trademark must be utilized on documents associated with the goods in connection with their sale.
For services, which involves using the trademark in conjunction with the provision of a specific service, it is crucial that the mark is employed in a visibly apparent manner in the marketing materials for the services. This ensures that consumers understand the connection between the trademark and the sale of the services. For instance, if a real estate agent wants to open her own real estate agency and trademark her business name under Class 36 - Insurance and Financial Services, it is essential for her to prominently display the business's name in the marketing materials, such as on the website, pamphlets, and PDFs, to establish the association between the mark and the services being offered.
Contact an Experienced Trademark Attorney
If you need legal advice regarding your trademark rights, assistance with trademark prosecution, or using your trademark lawfully in commerce, contact Wilson Whitaker Rynell. Our team of trademark lawyers has extensive experience in all aspects of trademark and copyright law, including the filing of trademark applications and representing clients in defense or prosecution before the Trademark Trial and Appeal Board.
- 66(a) Applications
- Abandoning a Trademark Application or Withdrawing a TTAB Proceeding
- Abandonment and Nonuse
- Abbreviations as Trademarks
- Accelerated Case Resolutions
- Acquired Secondary Trademark Meaning
- Amending Trademark Application
- Assigning a Trademark
- Assigning a Trademark and the Intent to Use Application
- Avoiding Fraud on Trademark Applications
- Avoiding Trademark Litigation
- Basis for Filing a Trademark
- Benefits of Registering a Trademark
- Bona Fide Intent to Use
- Celebrity Trademarks
- Challenging the Relatedness Factor
- Challenging Trademark Rights
- Claims in a Notice of Opposition
- Co-Existence Agreements
- Common Law Trademarks in the Internet Era
- Common Law Use and Priority
- Conflicting Marks
- Consent Agreements
- Constructive Use Priority
- Dates of Use
- Defenses in Opposition and Cancellation Proceedings
- Descriptive or Generic Trademarks
- Design Marks
- Design Trademarks
- Determining Trademark Similarities
- Discovery in TTAB Proceedings
- Dividing a Trademark Application
- Drawing Page
- Electronic Display Specimens for Trademarks
- Evidence in TTAB Proceedings
- Evidence of Acquired Distinctiveness
- Expediting Trademark Cancellation for Nonuse or Abandonment
- Extending Time to Oppose
- Factors of a Likelihood of Confusion Analysis
- False Suggestions of Connection
- Famous Trademarks and Likelihood of Confusion and Dilution
- Filing an Opposition or Cancellation Proceedings
- First Sale Doctrine
- Five Years of Use
- Foreign Trademark Rights
- Generic Trademarks
- Geographic Trademarks
- Hiring Trademark Counsel
- Immoral and Scandalous Trademarks
- Incontestability of U.S. Trademarks
- International Trademark Filings
- Joint Trademark Ownership
- Lawful Use of a Trademark in Commerce
- Likelihood of Confusion Analysis
- Likelihood of Confusion Refusal
- Merely Descriptive Trademarks
- Multiple Bases for a Trademark Application
- Overcoming and Ornamentation Trademark Refusal
- Personal Name Trademarks
- Principal and Supplemental Registers
- Protecting Single Creative Works
- Recording Trademark Assignments
- Refusal of a Trademark
- Refusing a Trade Dress Application
- Registering a Certification Trademark
- Registering a Service Mark
- Registering a Trademark That Lacks Inherent Distinctiveness
- Registering an International Trademark
- Relatedness of Goods or Services
- Request for Reconsideration in Trademark Office Action
- Requirements for International Trademark Application
- Revive an Abandoned Trademark Application
- Secondary Meaning
- Source Confusion
- Special Trademark Applications
- Standard Character and Special Format Marks
- Standing in Opposition and Cancellation Proceedings
- State Trademark Registration
- Statement of Use Extensions
- Tacking Doctrine
- Technical Trademark Use
- The Supplemental Register
- Trade Dress
- Trade Dress Application
- Trademark Application
- Trademark Clearance Searches
- Trademark Disclaimers
- Trademark Licensing
- Trademark of Authors, Performing Artists, and Characters
- Trademark Ownership
- Trademark Protection In Texas
- Trademark Settlements
- Trademark Specimens
- Trademark Specimens
- Trademark Use by Related Company
- Trademark Use in Advertising
- Trademark Use in Commerce
- Trademarking a Distinctive Mark
- Trademarking a Hashtag
- Trademarks for Musical Artists
- TTAB Discovery Rules
- TTAB Proceedings
- U.S. Service Mark
- U.S. Trade Dress
- Understanding Trade Channels
- Unitary U.S. Trademark
- Universal Symbols as Trademarks
- Using Secondary Sources
- What is an Ex Parte Appeal?
- Where to Register a Trademark
- Who Must File a Trademark?
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