Enrolling Your Brand In The Amazon Registry

Trademarks And The Amazon Brand Registry

The Amazon Brand Registry is a tool that helps businesses protect brands sold using Amazon’s platform. This platform helps businesses better protect those brands from willful trademark infringers when they sell their goods online. The Amazon Brand Registry can locate and virtually police instances of trademark misuse and infringement, and such efforts result in the rapid identification of sellers who are violating trademark law by analyzing the following data in real time:



• Unrelated sellers shipping goods to countries in which you neither manufacture nor distribute goods or products;
• Off-brand images bearing your text or graphic trademark; and
• Knock-off products using your trademarks which contradict your Amazon disclosed product list. 



The Amazon Brand Registry was introduced to reduce counterfeiting and intellectual property (IP) violations on Amazon's sites.

Who Can Enroll In The Amazon Registry?

Your must have a registered trademark in the country in which you wish to enroll your brand to be eligible to use the Amazon Brand Registry. This registered trademark, either in the form of a word trademark (text-based mark) or design trademark (graphic-based mark) must appear on a businesses’ products or packages to be eligible. 

How To Enroll Your Trademark In The Amazon Registry

Amazon Brand Registry applications must be submitted by the trademark owner. A business can enroll brands by providing the following information to Amazon, as well as meeting all other eligibility requirements: 



• A trademark that has a valid U.S. registration number;
• Images of the trademark or service mark;
• Images of products and packaging that carry the trademarked brand name;
• A list of product categories, such as cosmetics, clothing, electronics, etc., in which the brand should be listed; and 
• A list of countries where the trademarked products are manufactured and distributed.



You must have a registered trademark prior to enrolling. Upon verification, the information submitted to the Amazon Brand Registry is accessible to protect your trademark and brand using Amazon's unique digital approach to intellectual property protection. 

Trademark Lawyer & Amazon Registry

Trademarks are your calling card for brand recognition. The more your business reputation grows, the more valuable your trademarks, and the goodwill they embody, become. Trademark "goodwill" is the inherent value of your trademark earned through customer experiences and use your product.  Unless you register your trademark, it can be difficult to maintain and enforce your company's right to the exclusive use of those brand names. Our Dallas trademark lawyers can assist you in registering your trademark and helping you secure your trademark on Amazon’s Brand Registry. You can learn more about how to register a trademark at the following link: How To Register Your Trademark.