Wilson Whitaker Rynell

Experienced Lawyers

info@wwrlegal.com

a blue and orange check mark with the letter w on it as the Wilson Whitaker Rynell Logo
972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN
wilson whitaker rynell attorneys and counselors at law logo
972-248-8080 DALLAS
713-830-2207 HOUSTON
512-691-4100 AUSTIN
a blue and orange check mark with the letter w on it as the Wilson Whitaker Rynell Logo

Trademark Registration & Amazon Brand Registry

John Wilson • May 06, 2020

Enrolling Your Brand In The Amazon Registry

a close up of a cell phone with the amazon logo on the screen .
A strong trademark portfolio is prevalent in many, if not all, businesses. These types of businesses have come to understand that Amazon is one of the best ways to aid businesses in the manufacture and sale of tangible goods to their customers. The Amazon Brand Registry is a must for Amazon sellers with an actively registered trademark (i.e. brand) filed with the U.S. Patent and Trademark Office (USPTO).

Trademarks And The Amazon Brand Registry

The Amazon Brand Registry is a tool that helps businesses protect brands sold using Amazon’s platform. This platform helps businesses better protect those brands from willful trademark infringers when they sell their goods online. The Amazon Brand Registry can locate and virtually police instances of trademark misuse and infringement, and such efforts result in the rapid identification of sellers who are violating trademark law by analyzing the following data in real time:



  • Unrelated sellers shipping goods to countries in which you neither manufacture nor distribute goods or products;
  • Off-brand images bearing your text or graphic trademark; and
  • Knock-off products using your trademarks which contradict your Amazon disclosed product list. 



The Amazon Brand Registry was introduced to reduce counterfeiting and intellectual property (IP) violations on Amazon's sites.

Who Can Enroll In The Amazon Registry?

Your must have a registered trademark in the country in which you wish to enroll your brand to be eligible to use the Amazon Brand Registry. This registered trademark, either in the form of a word trademark (text-based mark) or design trademark (graphic-based mark) must appear on a businesses’ products or packages to be eligible. 

How To Enroll Your Trademark In The Amazon Registry

Amazon Brand Registry applications must be submitted by the trademark owner. A business can enroll brands by providing the following information to Amazon, as well as meeting all other eligibility requirements: 



  • A trademark that has a valid U.S. registration number;
  • Images of the trademark or service mark;
  • Images of products and packaging that carry the trademarked brand name;
  • A list of product categories, such as cosmetics, clothing, electronics, etc., in which the brand should be listed; and 
  • A list of countries where the trademarked products are manufactured and distributed.



You must have a registered trademark prior to enrolling. Upon verification, the information submitted to the Amazon Brand Registry is accessible to protect your trademark and brand using Amazon's unique digital approach to intellectual property protection. 

Trademark Lawyer & Amazon Registry

Trademarks are your calling card for brand recognition. The more your business reputation grows, the more valuable your trademarks, and the goodwill they embody, become. Trademark "goodwill" is the inherent value of your trademark earned through customer experiences and use your product.  Unless you register your trademark, it can be difficult to maintain and enforce your company's right to the exclusive use of those brand names. Our Dallas trademark lawyers can assist you in registering your trademark and helping you secure your trademark on Amazon’s Brand Registry. You can learn more about how to register a trademark at the following link: How To Register Your Trademark.

A man is signing a contract with a pen.
By Chelsea Lankford 16 May, 2024
Dallas, Texas Contracts Lawyer 
The tm logo is in a blue circle on a white background.
By John Wilson 14 May, 2024
Types of Trade Marks
A man and a woman are sitting on a couch with their arms crossed.
By Kayla Holderman 10 May, 2024
Dallas Family Law & Divorce Attorneys Deciding to divorce is a challenging and significant life choice. Once you've made that decision, there are many paths to consider, and Wilson Whitaker Rynell is here to help you navigate the best way forward. What distinguishes us from other Dallas family law firms is our exceptionally skilled team of family law practitioners and our commitment to delivering outstanding client-centered service. Whether through mediation or litigation, our family law attorneys in Dallas bring a depth and breadth of knowledge gained through years of successful practice. We also have board certified divorce lawyers so you can count on the highest standards of integrity, expertise, and legal proficiency from the divorce lawyers at Wilson Whitaker Rynell. Whether you're in Dallas, Plano, Frisco, Allen or any other Dallas neighborhood, you can trust our local family law firm to provide you with the support and guidance of a highly experienced team of family lawyers. Family Law Practice Areas Our dedicated team is focused on providing personalized and effective legal solutions tailored to each client's unique circumstances. We understand that family law matters can be emotionally challenging, and we strive to offer compassionate support while staunchly defending our clients' rights and best interests. With Wilson Whitaker Rynell, you can trust that you'll receive top-tier legal representation from a team that genuinely prioritizes your well-being. We specialize in a wide range of family law and divorce matters, ensuring comprehensive legal support for our clients. Our experience includes, but is not limited to, the following areas:
A man in a pink sweater is wearing a virtual reality headset.
By John Wilson 09 May, 2024
Understanding the Requirements for Patent Utility, Novelty, and Non-obviousness
A woman is sitting at a desk using a laptop computer.
By Chelsea Lankford 08 May, 2024
Interview of a Child in Chambers by a Texas Court Divorces can be messy; even more so when children are involved. One pivotal question that is often asked is who will receive primary custody. The prospect of children speaking to a judge during a divorce case to help determine custody can be a controversial topic. On one hand, it aims to understand and prioritize the child's preferences and best interests. On the other hand, exposing children to legal proceedings can be emotionally taxing and stressful . When Can the Judge Talk to Children? During a nonjury trial or hearing, the court is required to privately interview any child 12 years or older, while interviewing a child under 12 is at the judge's discretion. This private interview helps convey the child's wishes regarding who should have primary custody. The judge can also conduct the interview independently or on the request of a party, amicus attorney, or attorney ad litem. While speaking to the child can help determine issues of possession, access, and parent-child relationships, it does not restrict the court’s authority to decide what’s best for them. However, in cases where a jury trial is underway, the judge is prohibited from privately interviewing the child on matters subject to a jury verdict such as which parent is granted conservatorship/primary custody. During the conversations, attorneys representing the parents, the amicus attorney, the guardian ad litem, or the child's attorney ad litem may be present. For children aged 12 and older, the court is required to record these interviews to ensure a thorough and accurate record is available as part of the overall case documentation. Inside the Judge's Playbook: What Gets Asked? The judge may ask open-ended questions about living arrangements, the child's relationship with each parent, and other aspects relevant to their well-being. Additionally, an interviewer’s nonverbal communication may not contribute to the making of a particular statement. James v. Texas DHS, 836 S.W.2d 236, 239-241, (Tex.App.—Texarkana 1992, no writ.). However, the child's testimony is just one piece of the puzzle, weighed alongside other factors such as parental behavior, home stability, and each parent's willingness to cultivate the child's relationship with the other parent. Importantly, if the judge during the interview has reasonable cause to believe that a child’s physical or mental health or welfare has been adversely affected by abuse or neglect by any person , the the judge is obligated to shall immediately make a report. Tex. Fam. Code §261.101(a).
A yellow background with the words `` open for business '' written on it.
By John Wilson 06 May, 2024
What is a Franchise Agreement? Businesses form franchise agreements when they want to share their business ideas and ventures with other entrepreneurs looking to be independent business operators themselves. The franchise agreement is a legal contract that establishes a franchisor-franchisee relationship to expand the franchisor's entrepreneurial ideas and values. The franchisor grants the franchisee the legal right to set up and operate a franchised business consistent with the terms of the franchise agreement. Under this agreement, the franchisee gains the license to use the franchisor’s trademarks, trade dress, business systems, operational manuals, and supply sources for offering and selling the franchisor's specified products and/or services. The franchise agreement is required to be legally included as an exhibit in the franchisor’s Franchise Disclosure Document, which must be presented to potential franchisees before any franchise offerings or sales are made. The federal trade commission publishes A Consumer's Guide to Buying a Franchise which is helpful for perspective purchasers' of franchises.
An elderly man in a suit and tie is giving two thumbs up.
By Kayla Holderman 25 Apr, 2024
New FTC Rule Bans Noncompete Agreements in Employment Contracts
An american flag is flying in front of a large building.
By Kayla Holderman 25 Apr, 2024
Beneficial Ownership Information (BOI) Form - New Filing Requirements for Legal Entities
A little girl is sitting on a rope swing.
By Chelsea Lankford 18 Apr, 2024
Parental Alienation | Texas Child Custody Attorneys
Show More
The Wilson Legal Group are Dallas attorneys that specializes in Patents, Trademarks, Copyrights, Trade Secrets, Complex Litigation, Business/Corporate Law, Family Law and Real Estate Law. At the Wilson Legal Group, our clients are our focus. Our philosophy is simple and straight-forward: Understand our clients' needs, hopes, and interests in order to help them flourish. Our staff strives to build strong relationships with our clients in order to appreciate their best interests and help them achieve their goals.

Request A Blog?

Have an idea for a blog?  Click and request a blog and we will let you know when we post it!

Share by: